Tag: Industrial design

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Designing a design team – Cascade strategy

This article is being scribed right now… ready GMT 3pm 27 08 11

Retail, Industrial, Commercial Design departments – 

Currently we have vertical departmental structure as follows:

Creative head

Department head and or Design Manager

Senior designers

Designers

Interns

Senior designers down are often expected to cover concept, sourcing, shops, insight down the line through visuals and final artworks or ACAD.

To have a senior designer working at 35-50K completing the ACAD drafting (20-35k) flags a major TM fault.

Cascade structure as follows:

Creative head

Department head and or Design Manager

Concept Designers

ACAD drafting technical solutions

Pretty simple solution.

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How is the current state of Industrial design?

Waikit: Globally, we are designing too much, which is sustainably wrong. We are too dependent on commercial requests and it is a great challenge and responsibility of designers to influence in terms of sustainable product development. And too few manufacturers are willing to invest in that as they are not convinced about the value of sustainable design.