Designing a design team – Cascade strategy

This article is being scribed right now… ready GMT 3pm 27 08 11

Retail, Industrial, Commercial Design departments –

Currently we have vertical departmental structure as follows:

Creative head

Department head and or Design Manager

Senior designers

Designers

Interns

Senior designers down are often expected to cover concept, sourcing, shops, insight down the line through visuals and final artworks or ACAD.

To have a senior designer working at 35-50K completing the ACAD drafting (20-35k) flags a major TM fault.

Cascade structure as follows:

Creative head

Department head and or Design Manager

Concept Designers

ACAD drafting technical solutions

Pretty simple solution.