Nick Garrett

Tag: Apple

  • China Crisis in Design – STOP Counterfeiting

    “Why join the navy if you can be a pirate?”

    Steve Jobs

    SIGN BY CLICKING HERE AND FORWARD THIS LINK TO OTHERS.

    http://www.arts-of-fashion.org/

    Why we must Flag any company in LI guilty of promoting in any way Counterfeit products

    I think it is crucially important for Western designers to redesign China.  Link up with a major manufacturer and inform them politely of the demise of the counterfeit industry as of now – post yr links and comments.  The notion of quality counterfeits must be rebuffed at source.  Who is with me???

    Global intelligence agencies claim that brutal organised crime syndicates now monopolise the counterfeit
    goods trade, and by the look of the fake designer goods on offer, they may also read Vogue. Unsurprisingly,
    the market in counterfeit goods has now become the biggest illicit sector in the world, eclipsing the drugs
    trade, which has far harsher judicial punishments and significantly higher penalties for importing. Despite
    action being taken by international organised crime agencies, business is booming for the counterfeit goods
    trade, with a 50% estimated revenue increase in the counterfeit goods industry within the last three years.
    The impact of counterfeiting - http://www.oecd.org/dataoecd/11/11/2090589.pdf
Industry world-wide loses large amounts to counterfeiters. These losses not only affect the
producers of genuine items, but they also involve social costs. The ultimate victims of unfair
competition are the consumers. They receive poor-quality goods at an excessive price and are
sometimes exposed to health and safety dangers. Governments lose out on unpaid tax and incur large
costs in enforcing intellectual property rights. There is also an increasing concern that counterfeiting
is related to other criminal activities, such as trade in narcotics, money laundering and terrorism.
It is estimated that trade in counterfeit goods is now worth more than 5 per cent of world trade.
This high level can be attributed to a number of factors:  i) advances in technology;  ii) increased
international trade, emerging markets; and iii) increased share of products that are attractive to copy,
such as branded clothing and software.
The statistics and intelligence are being used to inform governments and influence them into
taking action. The US Copyright industry, including the Business Software Alliance (BSA), the
International Federation of Phonographic Industry (IFPI) and the Motion Picture Association (MPA),
have been groundbreaking in this field. The loss estimates are interesting but should be treated with
caution since they may be on the high side.
Table 1. Share of counterfeit products in total sales of the sector
Sector Share of counterfeit goods
as a percentage of turnover
    • Watches
    • Medicine
    • Perfumes
    • Aircraft spare parts (SUP)
    • Toys
    • Music
    • Video
    • Software
    LVMH, the word’s largest
    luxury conglomerate, which owns designers including Louis Vuitton, Christian Dior and Fendi, sued eBay
    for more than £30 million worth of damages by their endorsement of counterfeit designer goods
    Reasons to STOP Fashion Piracy

    SIGN BY CLICKING HERE AND FORWARD THIS LINK TO OTHERS.

    http://www.arts-of-fashion.org/

    Major offenders on my list are so far:

    Yadea – http://www.modernclassic.cn/

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  • Steve Jobs on recruitment – reality check, +kudos

    “To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it. Most people don’t take the time to do that. Creativity is just connecting things. When you ask a creative person how they did something, they may feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after awhile. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or have thought more about their experiences than other people have. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one’s understanding of the human experience, the better designs we will have.”

    – Steve Jobs

    This convergent thinking is crucial to divergent invention and evolution.

    The world thrives on this type of end result.  A great product, service new mythological commerce led environment.

    Yet as these end points are judged winners and losers so too are those creatives who make them – judged without groking what they are all about.

    A great HR/recruiter will have instinct… they will get all about you… 

    This quote above swings me around to the key challenge facing diversely experienced creatives.  Those key individuals are often the first to go – why?  Because others find them challenging…

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