Apple Is Named As Coolest Brand In Britain
By (c) Sky News 2012 | Sky News – Mon, Sep 24, 2012 08:18 BST
Apple (NasdaqGS: AAPL – news) has knocked Aston Martin from its title as the UK’s coolest brand, according to a survey.
The California-based technology firm beat the car manufacturer to first place in the 11th annual CoolBrands poll.
The survey placed YouTube second, Twitter fourth and Google (NasdaqGS: GOOG – news) fifth.
Just under 3,000 British consumers and a panel of 39 “key influencers” – including chart acts Rizzle Kicks and Plan B – ranked a shortlist of 1,200 brands from more than 10,000 initially considered.
The panel scored each brand for factors including innovation, originality, style, authenticity, desirability and uniqueness ahead of the public vote.