Apple Is Named As Coolest Brand In Britain
By (c) Sky News 2012 | Sky News – Mon, Sep 24, 2012 08:18 BST
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Apple (NasdaqGS: AAPL – news) has knocked Aston Martin from its title as the UK’s coolest brand, according to a survey.
The California-based technology firm beat the car manufacturer to first place in the 11th annual CoolBrands poll.
The survey placed YouTube second, Twitter fourth and Google (NasdaqGS: GOOG – news) fifth.
Just under 3,000 British consumers and a panel of 39 “key influencers” – including chart acts Rizzle Kicks and Plan B – ranked a shortlist of 1,200 brands from more than 10,000 initially considered.
The panel scored each brand for factors including innovation, originality, style, authenticity, desirability and uniqueness ahead of the public vote.
Nick Garrett 