Customer loyalty can be achieved in innovative ways

In today’s economic climate, customer loyalty has been pushed to the top of the agenda and for those retailers who are getting it right, it can make the difference to survival.

The Retail Bulletin’s  Customer Loyalty Conference, sponsored by The Logic Group, is on June 13th 2012 in London. The theme of the conference is ’Maximising customer loyalty and stability by communicating brand values, building trust and engaging your customers’.

Mark Kusionowicz, Marketing Director at The Logic Group says that ”The biggest innovation due to affect retailers over the next 12 months is NFC technology – via smartphone payments, smart posters, (where customers simply wave their phone against the poster to be automatically directed to information about the product) and vouchers. The mobile phone is always with us and NFC makes it the perfect vehicle for retailers to…