One of the most unusual projects was to create new categories for Jatex International following their brand intention.
They had no brand!
Importers of Turkish rugs and copper antique items my brief was unusual to say the least – new ceramics, metal work accessories and furniture creating an East West brand and taking on Imax USA.
After 3 weeks drawing and montage workaround in Photoshop I arrived at the surface and bold modular styling…
Difficult because I hate copper!
Now I quite like it.
Product development for Jatex 2008 taking them from start-up into Home Accents mainstream importer success, USA.
A snapshot of my first 6 months of NPD – all designs Nick Garrett
PLS NOTE: I did not shoot the roomsets! They were shot in USA – what can I say.
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