A design to brand story – snapshot Imax Corp USA 2012

From Russia to USA design project

Designing to the brand of a key target client has to be based on clear planning and dimensional knowledge – there is very little guesswork or overriding instinct.

To understand trend in Russia, UK or USA the key instruments are not only consumer trend or indexes but of course cultural difference, traditions and demographic factors.  

Full article

• Designing to brand – snapshot Imax Corp USA (desight.wordpress.com)