Apple new CEO Tim's email message

Did I get this right Tim saying Apple is not going to change???



I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


Behavioural Analysis of IKEA

Behavioural Analysis of IKEA

Behavioural Analysis of Organisation

Organizational Behaviour is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a system approachThat is, it interprets people-organization relationships in terms of the whole person, whole group, whole organization, and whole social system. Its purpose is to build better relationships by achieving human objectives, organizational objectives, and social objectives. In short, organizational behaviour is the study of human behaviour in the workplace, specifically the interaction between employees and the organization.

            Organizational behaviours are a key part of a company’s people strategy. These behaviours are essential to the success of the organization and help form the basis of its long-term growth. Organizational behaviours speak to how the company intends to succeed; they need to be brought to life by each employee incorporating them into his or her daily work and interactions with customers and colleagues. All parties need to be in alignment to achieve maximum business impact.



(2004) suggests seven critical organizational behaviours that should be a high priority of any organization. These includes demonstrating technical and professional proficiency, focus on customer, drive business performance, show passion in teams, solve problems effectively, plan and organize activities around SMART goals and exhibit  leadership and influence others.

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