Pizza Express retail range overhauled by BrandOpus

Tue, 8 May 2012 | By Tom Banks

The packaging takes its cue from a new Pizza Express identity designed by the consultancy in September 2011, which saw a tweaked marque paired with black and white stripes – inspired by stripy shirts worn by pizzaioli in Pizza Express restaurants.

BrandOpus designer Edward Clark says the packaging complements the stripes ‘with striking flashes of colour’ which he says ‘provides visual unity with the restaurant experience’.

Pizza Express director of retail Harriet Rhys Williams says the new-look packaging ‘meets the brief of building a single brand identity across the restaurants and retail’.

The look has also been extended to eight new products which includes Romana and Calabrese style pizzas as well as pasta sauces.

The new packaging will roll out in supermarkets from the end of May.

FRIDAY, 27 APRIL 2012

Party Trend – Chevron Stripes

Morning! I hope you have all had a fab week.  This week I have been thinking about trends in the party world and don’t panic we will be covering the Jubilee and Olympics very soon here on Let’s Plan A Party.  But for today I want to share a trend that has been quietly creeping into party styling for a little while and now seems to have exploded as I am seeing it alot.  It would seem that chevron stripes are the new pinstripes of the party world.  Just as foxes are the new owls and apples are the new pears in the interiors world, chevron stipes are taking over from our much loved straight pinstripes.  The zig zag of these stripes look fabulous in bright, bold colours or in a paler palette and look great as bunting or cupcake toppers or as bottle labels.

Chevron Birthday Invitation Suite from Champagne Press

Chevron Stripe Fiesta Party Invitation from Paper Therapy Shop

Chevron Rainbow Birthday Party Printables from Andersruff

Chevron Cupcake Wrappers & Toppers from Gemma Touchstone

Chevron Cake Tutorial from Corner House