Category: Ted Baker

Intellectual Property at Interview stage

Vote on whether you think these designs and styling moods have been used…

 

Below are 2 design concepts I made in 2008 in good faith, for a brief set  for major design management role… a brief set by the blue chip allowed them to explore new concept FOC with a top flight, proven product designer.. myself.

Above:  2008 Model  Below: NGPD proposed models 2008

… top:  my bold colours choice which included muted variations and plains

above… what came about thereafter: their colour combo change aligning away from their neutral darks and firmly toward my ideations

above: … my bold check 2008 – we discussed disjointing check pattern as an option or adding pattern match ‘interval’ piping

and … their bold check 2010

At the time of these concepts landing on the table of the retailer they faced design stagnation, with boring satin steel frames and black or navy upholstery. Fit for a funeral, emasculated and dull.

There were a host of other details lifted from my brief such as mini polka dot fabrics and frame schemes.  These two concepts above and their background trend maps re-shaped the brand direction for this UK major.