9 Beliefs of Remarkably Successful People

9 Beliefs of Remarkably Successful People

The most successful people in business approach their work differently than most. See how they think–and why it works.

man holding a picture of a blooming tree

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I’m fortunate enough to know a number of remarkably successful people. Regardless of industry or profession, they all share the same perspectives and beliefs.

And they act on those beliefs:

1. Time doesn’t fill me. I fill time.

Deadlines and time frames establish parameters, but typically not in a good way. The average person who is given two weeks to complete a task will instinctively adjust his effort so it actually takes two weeks.

Forget deadlines, at least as a way to manage your activity. Tasks should only take as long as they need to take. Do everything as quickly and effectively as you can. Then use your “free” time to get other things done just as quickly and effectively.

Average people allow time to impose its will on them; remarkable people impose their will on their time.

2. The people around me are the people I chose.

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Where Ikea fail

Location…

Location…

                                                                          Location…

Don’t get me wrong Ikea are the number one furniture store on the planet but I don’t know if you noticed but the first time u go to an Ikea you invariably get lost!  That is because they are sited normally in areas that have suffered from low urban renewal for some time.

Getting to an Ikea store can be stressful stuff… does that work for them or against?

Here in Italy the recent opening of the Parma Ikea had me wondering what the hell goes wrong when the business strategy team step outside their carefully indoctrinated comfort zone – the 30% reduction signs are up and the crowds are way down.  The location of the Parma and Croydon shops are classic examples of getting urban distribution all wrong and here’s why.

Parma Ikea Location

The shop is located right alongside the motorway so quite often one associates the Ikea experience as being something you just simply pass by!!

It is located on the unpopular east side of the city, alongside the Barilla manufacturing plant adjacent to the prison.  Now for local Parmigiani that raises eyebrows immediately!  Couple with that Ikea is targeting a wide catchment area which this location denies.

15km along the autostrada toward Piacenza and Milan is Fidenza Village, a sprawling mall serving fashion Outlet stores.  The beauty of this location is it draws the Parma crowd and also the Piacenza city catchment.  It wins two markets… not only that the nearby towns of Fiourenzuola and Fidenza also stop and shop in the village.

This kind of location would have doubled customer flows for Ikea.  On the East side of town it is in an unpopular no-go zone and declining.

The Croydon Store

Same story situated in Purley way the store is on the edge of London and Croydon‘s high population density areas.

Coming to the store from South London is a hard difficult stop start drive cutting across all kinds of traffic clusters and clogged arteries.

In terms of catchment it finds itself in a fading out area bordering on Surrey – a place where only the lowly shop seriously at Ikea.

So how well do you feel Ikea do placing their stores around your world?

Would it be better to do this differently… like compact stores such as Ikea Kitchen and Bath? Ikea spare parts stores etc??

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